volante technologies

PRACTICE AREAS

Media relations; thought leadership; digital marketing; account based marketing; advertising; event support; sales collateral and social media

THE CLIENT

Volante Technologies  is the trusted cloud payments modernisation partner to financial businesses worldwide, giving them the freedom to evolve and innovate at record speed. Volante’s Payments as a Service and underlying low-code platform process millions of mission-critical transactions and trillions in value daily. 

Today, Volante’s customers include four of the top five global corporate banks, seven of the top ten U.S. banks, and two of the world’s largest card networks. In 2023, Volante received $66 million in third-round investment, bringing total funding received to date to $116 million.

THE CHALLENGE

In 2013, Volante appointed Streets Consulting to build the firm’s media profile within capital markets, across EMEA. In 2015, Volante expanded the scope of its low-code platform to payments processing, requiring us to pivot messaging, strategy and campaign execution to support the expansion of the business into an entirely new market.

A growing global organisation, Volante needed a team experienced in working across multiple jurisdictions, with various internal and external stakeholders and across numerous business areas – from supporting the business development and sales teams, to providing press office support, thought leadership content, event support, digital marketing and advertising. 

Over the years, our team has been a constant anchor for the Volante marketing team. Different executives have held the roles of CMOs and Marketing Heads at Volante and we have been working as an extension to the in-house team, helping to raise Volante’s profile across EMEA. The relationship with the founder and CEO has held steady throughout our engagement with Volante.

THE CAMPAIGNS

We developed and executed fully integrated, multi-strategy, multi-channel and multi-jurisdictional campaigns spanning many practice areas and aligning to a single objective: to re-position Volante as a leading payments partner. Campaign elements include, but are not limited to:

  • Media relations and traditional marketing campaigns – press office activities, organic social media, thought leadership and awards (EMEA) 
  • Content marketing – planning and executing organic and paid-for digital marketing campaigns to align with overall corporate objectives, brand awareness, lead generation and to support all external communications
  • Strategic counsel on ABM (Account-based marketing) 
  • Advertising – managing advertising and media buying agencies appointed by Volante to plan, execute, monitor, and optimise global advertising campaigns
  • Events – providing pre / at / post support at flagship events such as SIBOS and EBAday including, messaging, media relations, sales collateral and thought leadership pieces
  • Sales collateral – creating client case studies and datasheets both product and initiative to support sales and business development teams
  • Video production – preparing, scripting, editing and finalising short pieces for camera, creating event Voxpops at key industry events

THE IMPACT

Collaborating with Volante Technologies is a great example of our approach to any client engagement: we take a long-term, partnership view, helping clients achieve their strategic and growth ambitions as they evolve.  

At the outset of our relationship in 2013, there was limited awareness of Volante as a brand in EMEA. Today, Volante Technologies is recognised as a trusted modernisation partner to customers across the world with key media titles. These include The Paypers, IBS Intelligence, Electronic Payments International and The Banker who are regularly seeking comment and insight from Volante about the world of payments.  

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