Video production

PRACTICE AREAS

Story-boarding, scripting, interviewing, post production and social media promotion.

VIDEO PRODUCTION

Video content is a powerful tool for raising awareness of any company and its product offering. It is extremely effective in educating existing and potential clients about relevant news and existing capabilities, and very effective in driving organic and paid social media campaigns to support lead-generation efforts.

To help our clients leverage these mediums and reach their communications and marketing objectives, we have scripted and produced a significant number of videos and other audiovisual social media assets over many years.

Our specialist teams prepare clients for video work and coach them during the process, achieving outcomes with maximum impact. 

To see a sample of our work please go to our YouTube channel.

THE CHALLENGE

The challenge for video productions usually falls into two categories: the story and the delivery, each requiring a very specific skill set.

  • Creating a compelling narrative that resonates with the target audience is vital. 
  • Staying away from corporate jargon in the delivery of the message is crucial to reaching the widest audience possible. 
  • Delivering the content with confidence is essential.

THE ASSETS

Videos can take a number of formats, from event showreels to event-based interviews, from studio-based discussions to small clips and quotagrams extracted from different raw footage. Sample formats include but are not limited to:

  • Vox Pops: short sharp content, produced at conferences or events, is the most sought-after format.
  • CEO Updates: CEO interviews offering a strategic overview of the company’s successes, highlights, milestones and direction of travel, published at strategically relevant times, to support sales and marketing activities.
  • Product launches: theses can consist of multiple interviews covering the strategic level, the product explainer and product demo. Visuals can be weaved in among ‘talking heads’ to support the description of any functionality.

THE IMPACT

  • Video interviews can be added to websites and youtube channels, growing in-bound web traffic and followers of the company.
  • Product-specific web pages are enhanced with video content, providing more immediate engagement with visitors to the site.
  • All videos are great assets for driving organic and paid-for LinkedIn campaigns to support brand awareness and lead generation.
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