Digital Marketing
Opensee, a Paris-based fintech, provides financial institutions with a fully scalable, real-time analytics and big data management solution that allows users to harness 100% of their vast quantities of data instantly, on demand.
Data and analytics for financial institutions is a crowded marketplace. Firms offering solutions in this market segment need to stand out and communicate how they can make a difference.
The requirement was to create and execute a B2B brand awareness campaign to increase LinkedIn engagement.
Our team created compelling messaging to showcase the benefits of using Opensee and the numerous problems that it solves, as it enables data consumers on both buy-side and sell-side to manage all their data needs on one platform.
We created original messaging, artwork, and video content, and set up a target audience ‘live’ with the client, during a set-up workshop.
By analysing demographic results, we honed the campaign messaging, tailoring ads and video content to appeal to each separate audience.
We designed and executed a LinkedIn campaign in 2022 and successfully reached new audiences.
