Messaging, strategic counsel, media relations, thought leadership, social media, event support, awards, media coaching.
Imandra is the AI company pioneering applications of automated reasoning for financial and safety-critical software systems.
Imandra’s flagship product, Imandra Markets, provides exchanges and trading venues with AI-powered services for designing, testing, calibrating and auditing complex financial systems. This helps venue operators meet regulatory obligations to maintain orderly markets by ensuring operational system resiliency.
Imandra Markets digitises venue design, creating ‘digital twins’ powered by automated reasoning AI to ensure compliance and correct implementation. Financial institutions using Imandra can be confident in their systems’ accuracy and operational resilience.
With the exponential growth of generative AI, the heavily regulated financial markets have also shifted towards exploring the use of AI across trading operations – the area Imandra specialises in.
Imandra needed to clearly articulate its vision and proposition for exchanges and trading venues; create compelling messaging that resonates with the financial services industry; showcase its traction across the exchange landscape; and launch new products to market.
At the same time, Imandra’s aim was to build brand awareness with industry and media stakeholders through a targeted presence at key financial services and trade body events, including TradeTech Europe and FIX Trading Community events.
Imandra needed a marketing and communications partner experienced in creating strategic, integrated and compelling campaigns to support its UK and European growth ambitions.
We absorbed the complexity of Imandra’s messaging and collaborated with the client to articulate their value proposition in an accessible way and rolled out the new narrative across all press releases, media interviews, awards submissions, videos and social media
We set out a comprehensive awareness-raising campaign focused on key announcements, product launches and events and executed this strategy, launching Imandra Markets into the UK and Europe, highlighting Imandra’s existing traction with European exchanges. Subsequently, we launched FIX Wizard, Imandra’s AI assistant for FIX Connectivity.
Throughout the engagement, we provided drafting and editing support for thought leadership articles and placed these in relevant publications. At the same time, we embarked on an awards program, delivering the first award wins for Imandra in Europe.
We supported Imandra’s first TradeTech attendance with a comprehensive strategy that included launch activity, media engagement, and social media pre, at and post-event. We also produced a video interview with Imandra’s Chief Strategy Officer, Paul Brennan, during the event.
During the profile-raising activity of approximately six months, we acted as Imandra’s press office, secured media interviews and coverage, edited and placed thought leadership articles and ran effective social media campaigns.
Imandra won ‘Most Innovative Operational Resilience/Business Continuity Initiative’ at The A-Team Innovation Awards and ‘Best Solution for Operational Resilience’ at the A-Team RegTech Awards USA. Imandra was also shortlisted in the Waters Technology Rankings awards and was listed as a Top Ten ‘Innovator to Watch’ in the Tabb Nova Awards 2024 in North America.
We enhanced Imandra’s position as an authority in reasoning AI and digital twins for capital markets, building key relationships with media and stakeholders alike, and paving the way for increased industry visibility to support Imandra’s growth ambitions.
