Digital Marketing
The company provides purpose-built exchange infrastructure, offering an innovative and scalable way to build exchange platforms and marketplaces, covering asset creation, primary and secondary markets, risk, and central counterparty clearing functionality.
The client sought our help with augmenting and enhancing their existing Google Ads campaigns in order to maintain a specified return on advertising spend (ROAS).
Our audit revealed that the campaigns were difficult to manage and optimise because they were too broad, with too many ads, and lacked appropriate conversion tracking.
We corrected the Google Tag and reduced the number of target countries, drafted new ads, optimised the keyword list and updated the negative keyword list.
