Message development; press office activities; thought leadership writing; stakeholder engagement; event support; videos.
CryptoUK represents businesses across the cryptoasset industry who seek to share best practice, respond to industry developments and help inform regulators and policymakers of the benefits of the industry. Launched in 2018, CryptoUK is now entering a new phase in its development as it seeks to build stronger collaboration across the community.
As the trusted voice of the UK’s Web3 industry, CryptoUK champions the sector’s growth and success, advocating for the industry in the public and private sectors, and the media. At the same time, CryptoUK campaigns for fair and proportionate policy and regulation on behalf of, and in partnership with members.
We began our work with CryptoUK in September 2020 and our goal was clear: to elevate their industry position by creating brand recognition; amplify visibility; and crucially, shape the narrative in an industry characterised by polarisation. It was imperative for CryptoUK to be perceived as an authoritative voice and a significant influence in policy matters.
Prior to our collaboration, CryptoUK had minimal press coverage and industry visibility.
Profile was built through a combination of actions guided by a deliberate strategy.
We were instrumental in helping CryptoUK define its messaging and value proposition. We focused on activities with the most significant impact, aligning them with events and breaking news that we anticipated would resonate with the audience. The messaging was crafted to solidify CryptoUK’s position as the leading Web3 industry authority in the UK.
Media engagement involved the full gambit of a press office alongside drafting, blogs, thought leadership articles and award entries to bolster the industry profile. We capitalised on newsjacking opportunities, responding promptly to policy updates with insightful statements and commentary. These concerted efforts served to disseminate information about CryptoUK’s activities, amplify the messaging, rectify any misperceptions, and broaden its sphere of influence.
Today, CryptoUK is seen as the cohesive, credible voice for the Web3 industry; the ‘go to’ commentator for national and trade press; shaping the narrative and shifting the needle on policy decisions.
During our engagement, CryptoUK went from zero press profile to being covered 400+ times in key media titles, including: Bloomberg, BBC, Reuters and The Telegraph. As well as comment featuring regularly in the FT and op-ed pieces by CryptoUK’s Board Advisor, Ian Taylor. Two board members were named in Financial News’ lists: Twenty Most Influential Women in Crypto 2023 and Twenty Most Influential in Crypto 2023.
