Developing an integrated marketing and communications plan and clear timelines for delivery is essential for meeting your business objectives.
Following on from the messaging exercise, a campaign plan will include practical steps on communicating the core themes via the chosen platforms, including thought leadership articles, media engagement, press releases, speaking opportunities, conferences and social media. Efficiency and timeliness are key as we ensure we make the most of every opportunity to communicate with the market.
Effective management and implementation of the agreed activities that support the business ambitions are crucial in continually enhancing your firm’s position and reputation in the market.
Whether we work as an extension of your in-house teams, directly with the founders, CEOs or Heads of Marketing, we understand the importance of managing media and stakeholder campaigns in a consistent and timely manner. Our consultants’ experience spans decades of successfully managing UK, European and global campaigns.
Developing and delivering media relations campaigns is integral to any campaign, to ensure we identify and use the right channels to tell your story in an engaging and relevant way, in an ever-more-competitive environment.
Working with editors and journalists is essential in establishing your position in the market, both as a credible commentator on industry issues and as an authority in your field, solving the challenges of your customers through innovation and technology.
In this increasingly digital world, it’s important to have a strong online presence to communicate your offering to the market as well as build up brand awareness in the eyes of our peers, stakeholders and the industry at large.
Aligning all digital marketing efforts with business development and sales objectives as well as existing communications opportunities is key to a successful, integrated campaign. We support clients with their digital marketing strategy and execution across all channels including Twitter, LinkedIn, Google and Facebook, where appropriate.
Social media is a vital communication and news-gathering tool. Decision makers, influencers, media and analysts include social media in their due diligence, news gathering and research processes.
We help firms find the right way to get involved and illustrate their credibility, capabilities and expertise by developing their social media policies and campaigns, overseeing their execution and measuring the reach and success of their communications.
We believe internal communication is as important as external communication because every member of staff is an ambassador for your brand.
We identify the most efficient means and frequency of communication and provide support from Town Hall management to newsletters and email communication, employee off-sites and events.
Does your logo distinctly define and embody your company’s philosophy?
Are you aware of the contribution that your brand equity makes to the overall value of your business? We are engaged to help define, design and deliver brand and corporate identity projects testing and rolling these out across all internal and external communications channels.
Whether web or literature, social media or speeches, it is ultimately the language you use that will attract attention, engage your audiences and pique their interest to want to know more.
With all clients, we take the time to understand the technology, how it differentiates and why it matters to its users, and carefully craft language which will connect and resonate with your industry, media and prospective clients.
Clients call upon us to assist with event support from breakfast briefings, seminars, and webinars to private dinners and full-blown client parties.
We come up with interesting (and fun!) opportunities and ideas to help achieve a smooth and successful event. We ensure that the tone, logistics and event reflect appropriately on the client in the minds of their guests.
Design and visuals have a real impact. When executed in the right way, advertising and marketing materials command attention.
Our design and video services specialists help present your business professionally and consistently. We provide marketing & website design and copywriting support to ensure your message is memorable and resonant. We also have extensive relationships with the publishers of the key target titles and can aid the negotiation, placement and media buying process.