CHALLENGING THINKING. SHAPING DEBATES. INFLUENCING OUTCOMES.
Whatever the engagement, we start from a simple premise: we seek to understand your corporate business development and sales ambitions, consider how you compete and need to differentiate, and devise and deliver strategic marketing & communications campaigns to achieve these goals.
Strategic DirectionCompanies at every stage of their corporate development, particularly fast growing FinTech firms, need to clearly articulate the benefits that their technology brings to the market, and the challenges it solves for their customers.
Strategic CounselIn order to ensure your current strategy is delivering your business objectives, it can be beneficial to take a step back from the day-to-day running of the business and examine the general course of direction.
Senior CounselIt can be helpful at times to speak to an industry specialist outside the four walls of your business. Fresh insight can spark new ideas or provide words of caution you may not hear internally. Our senior level counsel provides a confidential sounding board for new strategic initiatives, day-to-day management and valuable insight into current industry trends. We can develop strategy and opinion papers giving clear, honest feedback on new and existing approaches.
Issues managementThe nature of business means crises are inevitable. The key is the readiness of your firm to successfully deal with and deflect whatever problem may cross your path. Issues Management aims to prepare senior management and members of your team for the unexpected, provide them with the tools they need in order to best deal with future dilemmas. We can identify potential problem areas and map out coordinated plans of reaction in times of crisis.
Change CommunicationsAs a business matures and evolves, both management and teams must be aware of any change in direction or new messaging the company would like to adopt. Change communications is about ensuring that all team members are not only aware of the new direction or key messages, but take on board the reasons why they are occurring, in order to more willingly contribute. We work with management and communications teams to develop and execute plans designed to help them successfully drive projects through periods of corporate change.
Message DevelopmentIf there is one topic we’re obsessive about: that firms set aside technical and industry vernacular riddled with references to 'cutting edge', 'innovative', 'disruptive' and 'paradigm shifting'. The world is tired of superlatives and platitudes. Clients want to know what you can do to make their lives better, solve the challenges that keep them awake at night and why you are better than your competitor. Your clients and prospects need to be able to trust you and your message.
Integrated Campaign PlanningIn order to succeed, you need to have a clear vision and direction for your business. Developing and implementing a successful path is just as important as knowing the destination. Integrated planning is about clearly demarking the process a business needs to take in order for it to realise its goal. We can help unravel this process by clarifying each business objective, identifying best practice methods in order to achieve that objective, and ensuring key messages are understood and communicated to engaged parties. We’re obsessive about planning and account management and we have the discipline required to deliver.
StorytellingA business, like any good story, needs to have a well structured and engaging story line. Storytelling is about constructing a narrative that clients, prospects and industry commentators can understand. It needs to be resonant and relevant. We can help you start from the beginning, by identifying the key criteria that make your business stand apart from the others, and developing these criteria into clear and consistent messaging driven throughout all areas of your organisation.
Stakeholder and Industry MappingReputation matters. Is your business clearly understood by your customers, competitors, media and other decision-makers? Every sales process involves decision-makers, budget holders and internal & external influencers. Stakeholder and industry mapping helps clarify who the key influencers are. These include analysts, consultants, trade associations, and key individuals. We plan to reach these groups so they hear about your business, communicating messages designed to be resonant, relevant and substantiated.
Competitor AnalysisSetting yourself apart from your competition, both real and perceived, is key to success. This applies to both your positioning to the market and the way you communicate. Undertaking a competitor analysis to understand how they describe what they do, how they market themselves, how they communicate to stakeholders and the media will help you differentiate your firm from your peers. This can include highlighting the unique areas of business or those marketing and communications channels that help your firm stand out from the crowd.
Campaign Plan Creation
Developing an integrated marketing and communications plan and clear timelines for delivery is essential for meeting your business objectives.
Following the planning exercise, which set out the key messages and target audiences, a campaign plan will include practical steps on communicating the core themes via the chosen platforms, including thought leadership articles, media engagement, press releases, speaking opportunities, conferences and social media. Efficiency and timeliness are key as we ensure we make the most of every opportunity to communicate with the market.
A plan is only as good as its successful delivery. Effective management and implementation of the agreed activities that support the business ambitions are crucial in continually enhancing your firm’s position and reputation in the market.
Whether we work as an extension of your in-house teams, directly with the founders, CEOs or Heads of Marketing, we understand the importance of managing media and stakeholder campaigns in a consist and timely manner. Our consultants’ experience spans decades of successfully managing UK, European and global campaigns.
Media RelationsProspective clients are reassured when reading positive coverage about your company, and the media plays a vital role in forming opinions within your industry. Developing and delivering media relations campaigns is integral to any campaign, to ensure we identify and use the right channels to tell your story in an engaging and relevant way, in an ever-more-competitive environment. Working with editors and journalists is essential in establishing your position in the market, both as a credible commentator on industry issues and as an authority in your field, solving the challenges of your customers through innovation and technology.
Copywriting and CollateralsWhether web or literature, social media or speeches, it is ultimately the language you use that will attract attention, engage your audiences and pique their interest to want to know more. Social media channels and SEO demand the selection of succinct and resonant words to ensure that you are found and remembered in the fast-paced and crowded world of online content. With all clients, we take the time to understand the technology, how it differentiates and why it matters to its users, and carefully craft language which will connect and resonate with your industry, media and prospective clients.
Social MediaSocial media is a vital communication and news-gathering tool. Not joining in is no longer an option as decision makers, influencers, media and analysts include social media in their due diligence, news gathering and research processes. Social Media is about getting connected, getting involved, and having a relevant conversation to illustrate your credibility, capabilities and expertise. We help firms find the right way to get involved, by developing their social media policies and campaigns, oversee their execution and measure the reach and success of their communications.
Internal CommunicationsWe believe internal communication is as important as external communication because every member of staff is an ambassador for your brand. We identify the most efficient means and frequency of communication and provide support from Town Hall management to newsletters and email communication, employee off-sites and events.
Event SupportClients call upon us to assist with event support from breakfast briefings, seminars, and webinars to private dinners and full-blown client parties. We come up with interesting (and fun!) opportunities and ideas to help achieve a smooth and successful event. We ensure that the tone, logistics and event reflect appropriately on the client in the minds of their guests.
Corporate Identity DevelopmentDoes your logo distinctly define and embody your company’s philosophy? Are you aware of the contribution that your brand equity makes to the overall value of your business? We are engaged to help define, design and deliver brand and corporate identity projects testing and rolling these out across all internal and external communications channels.
Advertising, Design and Video ServicesDesign and visuals have a real impact. When executed in the right way, advertising and marketing materials command attention. Our design and video services specialists help present your business professionally and consistently. We provide marketing & website design and copywriting support to ensure your message is memorable and resonant. We also have extensive relationships with the publishers of the key target titles and can aid the negotiation, placement and media buying process.
Media CoachingDeveloping well-honed messages is all well and good, however, understanding how to work with media is also a very important part of the equation. Journalists are under ever-more pressure to publish news and features. We help spokespeople better engage with the media by explaining how an effective relationship with the media works, how best to present information in a form which will be easy to use, and how to build long and (hopefully) fruitful relationships.
Public Speaking PreparationClear and engaging public speaking can make the world of difference. Representing your firm in a speaker or panel participant capacity at conferences is part and parcel of raising awareness of your business and the challenges you solve in the marketplace. We help senior executives prepare for the right speaking opportunities, both with content preparation and speech writing, and also by providing presentation skills training and practice for public speaking engagements.
Executive Communications CoachingIt is paramount that business leaders can successfully articulate and disseminate critical business objectives across all areas of the business. Without clear communication of a common message, companies run the risk of diffusing and confusing. Senior staff coaching for both written and verbal communication can help clarify messages given to the company as a whole. We can help identify areas of communication requiring focus and personally train executives.
Workshop FacilitationWhen it comes to problem solving, “two heads are better than one”. Workshop facilitation creates a group environment to either solve particular challenges or simply create a team culture. We create a programme intended to steer debate, encourage and capture ideas, and help draw decisive conclusions. We not only help with the logistics involved in creating the workshop, but design questions and activities around tackling the strategic challenges and practical issues at hand.
Consultative sales trainingPeople do business with people they like. Sales teams are at the beginning (and end) of every client relationship. The confidence placed in them throughout the pre-sales, sales and onboarding stages provides invaluable insights into what keeps customers awake at night and how you can address their problems. Our consultative sales training approach is designed to train sales teams in using open and closed questioning techniques, overcoming barriers to sales such as operational difficulties or internal cultures resistant to change, and ultimately closing deals.
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